I highly recommend working with SOTA. I feel so lucky that I stumbled upon them. They helped guide me through the decision process of picking hardwood flooring. They were objective and impartial, and helped me make the best decision for my needs. Then they installed the new flooring in our new apartment. This is my first time doing any kind of renovation. I worked with a contractor and SOTA. The contrast between those two relationships was striking. While my contractor was challenging to work with, Eric from SOTA was a great communicator, honest, transparent, helpful, and he frequently engaged in creative problem-solving. I could not be happier having worked with them, and the floor looks incredible. Google reviews helped me make my decision, and I hope this review can point you in the right direction as well. Eric and SOTA is an NYC treasure.