Who we are

Hardwood Specialists. Design Partners. Craftsmen at Heart.

At SOTA Floors, we don’t just install floors, we help shape spaces. As a second-generation flooring company rooted in New York City since 1999, we’ve grown into one of Manhattan and Eastern Long Island’s premier hardwood flooring experts, known for custom craftsmanship, design-forward thinking, and hands-on collaboration.

Our Story

We began in 1999 as a 2nd generation flooring company and rapidly grew to become one of Manhattan and Eastern Long Island’s premiere installation and finishing firms. We opened our Manhattan Design Showroom in 2005 and continue to expand our running lines and custom capabilities every day.

Here at State of the Art, we take great pride in standing out in the flooring community. Our goal is to provide our clients with the most organized and efficient projects, thus delivering the highest quality finished floors. We have established a strong team of master craftsmen and believe in extensive training and innovation in order to perform our services. We have the capacity to wire-brush, hand-scrape, hand-sculpt, fume, torch and smoke wood flooring as well as achieve any custom color or finish desired (pre-finished off or on site). Our material sourcing capacities have grown to encompass mills domestically and internationally to offer the finest wood products available in a variety of colors, species, finishes and formats.

What We Stand For

Craftsmanship Comes First

Our team of master installers and finishers are trained to deliver museum-quality results in both residential and commercial settings.

Design is in the Details

We approach every project like a collaboration, blending your vision with our material expertise to create something truly one-of-a-kind.

Innovation Meets Tradition

From torching and smoking wood to sourcing reclaimed and rare species, we balance time-tested techniques with cutting-edge finishes.

Clean, Organized, Professional

We treat every project site with respect—prioritizing safety, cleanliness, and seamless coordination with other trades.

Meet the Founder:
Eric Herman

My mission has always been to give clients more than just a great floor. It’s about partnership, attention to detail, and creating something that genuinely transforms a space.

After earning his degree from the University at Buffalo, Eric returned to his flooring roots and built SOTA from the ground up. His love of material, design, and old-school craftsmanship continues to shape the company’s culture today. Eric is hands-on in every part of the process—from sourcing wood at domestic and international mills to working directly with clients in SOTA’s Design Lab.

What We Offer

Installation & Refinishing

Precision craftsmanship, custom layouts, and seamless execution.

Custom Fabrication

Built in partnership with our mill, designed in-house, and made for your space.

Design Consultations

Collaborative sessions with expert guidance, whether you have a full design plan or just a mood board.

Certified Services

Bona Certified Craftsman
(Hardwood Maintenance)

Certified ARIA Vent Installer

AIA CEU Course Provider

Step Into Our Showroom

From wide-plank European oak to reclaimed American chestnut, our curated showroom
collections let you explore textures, tones, and treatments firsthand.

Request more info

Get in touch with the flooring professionals at Sota Floors